Win—Solving Marketing Challenges for Businesses and Brands

Author: Li Hailong
Publisher:
Publish Date: 2004-09-01
Features: The book "Win" does not advocate the destiny of the victor being king and the vanquished being a thief. Instead, it uses vivid and lively cases and simple, popular language to analyze the new marketing thinking of "no fixed formation in war, no fixed shape in water," and is worth reading for both winners and losers. – Huang Jiangwei, spokesperson of Ox Group.
The marketing game follows no set rules. As the saying goes, "no fixed formation in war, no fixed shape in water." This book does not intend to promote a so-called "universal model" that applies everywhere. Its true significance lies in communication and exploration, as the author has gained immediate insights through firsthand experiences and observations during the exploration of Chinese-specific marketing strategies. The highlight of this book is that the author spent only 30% of the time writing it, while the other 70% was dedicated to practical operations in the market. This is not a book written in isolation from the world, but one that originates from the market—a place without gunfire, yet filled with flowers and traps.