Media Studies (Text, Institutions, and Audiences)

Author: (English) Taylor, (English) Willis
Publisher:
Publishing Date: 2004-07-01
Features: Media studies are typically divided into three research fields, which is also the classification model used in this book: text, institutions, and audiences. The book systematically introduces the classification, main concepts, core issues, and research approaches in the field of media studies, providing beginners with foundational knowledge to enter this academic field and engage in discussions using professional concepts and perspectives. The "tools" for textual analysis provided by the authors help readers better understand media content: by reviewing debates about media institutions, the authors examine the organizations that provide media content, helping readers gain an in-depth understanding of the media industry. In the chapters on audiences, the authors analyze and explore various situations of audiences and their consumption of media. The content and organization of this book also reveal some differences in curriculum design, thinking, and methodology between European media studies centered around the British cultural studies school and mainstream American mass communication studies, as well as their recent interactions and integration in academia.