Company Entrepreneurial Strategy (Based on Research of China's Transforming Economy)

Author: Zhang Yinghong
Publisher:
Publish Date: 2005-07-01
Features: The establishment of a company is a hot topic of interest in both strategic management academic research and corporate practice. This book tracks the forefront of international academic research, systematically summarizes the development of corporate entrepreneurship theory and the latest research findings, and adopts internationally standardized empirical research methods. Against the backdrop of China's transition economy, it studies the mechanisms by which corporate entrepreneurship strategies promote corporate competitive advantages. In terms of research on the correlation between corporate entrepreneurship and performance, it not only verifies the research conclusions of Western scholars but also discovers some empirical results that differ significantly from those of Western scholars. These research findings hold academic value and practical implications for explaining the characteristics of corporate entrepreneurship strategy decisions by Chinese enterprises in a transition economy and their impact on performance. This book is suitable for faculty and students of business management majors in colleges and universities, relevant researchers, and corporate managers for reference.