The Steering Wheel of the Enterprise—Management

Author: CCTV "Baijiajiangtan" Program Group
Publisher:
Publish Date: 2005-11-01
Features: Build era common sense, enjoy a wise life, absorb the essence of knowledge, and appreciate the demeanor of masters. At noon on July 9, 2001, when ordinary university students packed their backpacks and left the classroom, a special and open "university" quietly began its classes. Its uniqueness lies in its educational philosophy: "lectures by renowned experts at home and abroad, covering scientific, humanistic, and social content." Its educational concept is: "gathering intellectual elites, sharing educational resources, spreading modern culture, and promoting the spirit of science and humanity." Its pursuit is: "combining rationality and practicality, emphasizing authority and avant-garde, pursuing academic innovation, encouraging individual thinking, advocating accessibility to all, and valuing interactive communication." Its educational goal is: "building era common sense, enjoying a wise life." Its openness is demonstrated by: "no entrance exams or tests, no age or identity restrictions; a passion for knowledge is the only requirement for enrollment." Which "university" is this? "Baijiajiangtan." Where is "Baijiajiangtan"? CCTV Channel 10. Highly advanced television technology has provided humanity with a shortcut, allowing us to have such a close connection with knowledge! The names of Yang Zhenning, Lee Tsung-Dao, Ding Zhongzhong, Zhou Ruchang, Ye Jialing, Bai Chunli, Li Yining, Feng Jicai, and Long Yingtai are passed on on the stage built by light and shadow, conveying the spirit of humanity. This spirit is the driving force for the continuation of civilization and the foundation of human survival. Let knowledge be tangible, let thoughts be touchable, and let the educated people around the world share the same feelings with us in the sacred hall of light and shadow—possessing knowledge is indeed a blessing. After more than a thousand sunrises and sunsets, the greatest achievement of "Baijiajiangtan" is over 700 heavy-duty tapes. Seven hundred forty-five-minute segments should be considered a considerable duration for a television program, especially when they record the essence of human thought. How can we promote the essence of human thought? We thought of publishing, which is both collectible and convenient for study. With the strong support of China Renmin University Press, we selected the content of 500 lectures to produce CDs and published them in series; at the same time, we published nearly 30 related books to meet the diverse knowledge-seeking needs of those who love knowledge. China Renmin University Press called this "big move" a "great achievement" in 2004, and we should sincerely express our gratitude for their hard work. Viewers and readers, let us shake hands in the inheritance of knowledge!