Blue Blood Enterprise (Shaping the Spartan and Athenian Spirit of the Enterprise)

Author: Xu Xing Zhang, Lin Chun
Publisher:
Publish Date: 2006-01-01
Features: This book directly addresses one of the most dynamic groups in the business world today—blue-blood entrepreneurs with military backgrounds, as well as their successes and failures in applying military-style management to corporate practices. With a questioning tone, the book asks: Why are many top entrepreneurs from China and abroad veterans? What magical force transforms these military personnel into such great corporate builders? What are the uses and misuses of military-style management in business practices? Starting from the personality traits, behavioral traits, and spiritual traits blue-blood entrepreneurs by military life, the book provides an in-depth analysis of the essential secrets of their success and the potential risks of their failures, proposing a timeless model of corporate management: the balance between Sparta and Athens. The former symbolizes systems, discipline, and iron will, while the latter represents freedom, joy, and tolerance.