Deep marketing

Author: Wang Ting
Publisher:
Publish Date: 2003-03-01
Features: This series is divided into four parts: "Digital Marketing," "Psychological Marketing," "In-depth Marketing," and "Relationship Marketing." "Digital Marketing" primarily explores the impact of digital, information, and the internet on economic life, elaborating on the increasingly significant role of digital tools in marketing and providing specific methods for implementing digital marketing. "Psychological Marketing" focuses on psychology and human behavior, incorporating the concepts of behavioral economics from the Nobel laureate in economics, using case studies to illustrate psychological phenomena, behavioral phenomena, and other strategies in marketing activities. In-depth marketing is a new marketing concept that emerged in recent years. How enterprises can implement effective overall competitive strategies, how to dominate the marketing value chain, how to provide services to customers at a deep level, and how to implement in-depth marketing are all issues considered in in-depth marketing, and are also the key points this book aims to clarify.