Brand Nucleation -- Rapidly Create a Strong Brand: Rapidly Create a Strong Brand

Author: Yang Guang
Publisher:
Publish Date: 2003-06-01
Features: In the urgent need for Chinese enterprises to create strong brands and to guide Chinese brands through dangerous times, the significance of Brand Nuclear Transformation—Rapidly Building Strong Brands for Chinese enterprises is not just that of a professional book on brand strategy. We believe it can make the Chinese academic community re-examine the true needs of Chinese enterprises, advocating for the localization of brand strategies; it can help the Chinese business community correct misconceptions and re-evaluate the factors involved in brand creation. This book meets the enterprises' desire for "brand nuclear transformation," offering new perspectives and concepts supported by dozens of successful cases, accurately revealing the core methods for rapidly building strong brands, and focusing on how enterprises can gain core competitiveness to explain why brand management is a crucial factor for their prosperity. The book provides a set of tools for enterprises to build brands—the seven steps for rapidly creating strong brands and a unique, advanced communication planning model; it analyzes "brand aging" as an independent topic and offers practical solutions; it also proposes a set of breakthrough, unique brand communication strategies.