Public Relations Case Studies (5th Edition) (5th Edition)

Author: Jerry A. Hendrix
Publisher:
Publish Date: 2003-07-01
Features: This book is suitable for undergraduate and graduate students, as well as MBA students, in public relations, economic management, administrative management, and journalism and communication, as well as public relations practitioners, researchers, and those aspiring to work in the field. It is an excellent case study textbook for public relations. The book features 29 newly awarded Silver cases, covering 10 types of public relations activities such as media relations, internal relations, community relations, and consumer relations. The book systematically analyzes the cases in depth from four aspects of public relations programs (research, goal setting, communication implementation, and evaluation), introducing readers to a concise and practical approach to handling public relations. Each chapter includes exercises to help students fully utilize online resources and expand their thinking. This book is suitable for undergraduate and graduate students, as well as MBA students, in public relations, economic management, administrative management, and journalism and communication, as well as public relations practitioners, researchers, and those aspiring to work in the field.