Bank Marketing Real Combat Tactics - [Bank Marketing Real Combat Handbook.3]

Author: Xiong Yuanjun
Publisher:
Publish Date: 2006-09-01
Features: "The reason for the financial crisis in Japan was the unreasonable Japanese financial system, which was built on arbitrary administrative management and financial entanglement, and was not adaptable to the rational American market economy." After the bankruptcy of the Longye Credit Bank, Takeuchi Hiroshi, the chairman of the Longye Comprehensive Research Institute, bluntly stated in his book Japan's Financial War:
"America is a hegemonic country. As a small political nation in East Asia, Japan had no choice but to adopt American rules. As a result, Japan finally suffered a 'financial war.'"
With the rise of China's global position, the pressure Japan faced back then will also follow China in various forms.
It is evident that the US and Japan have recently put pressure on the appreciation of the RMB repeatedly, with complex underlying reasons, directly testing the wisdom and courage of policymakers.
While financial opening proceeds, Chinese banks also face the issue of going global, including the difficult path of overseas listings for Chinese banks.
"Although it may seem that the US has strict requirements for listed companies, it reflects the best international advanced practices. Therefore, even if Chinese banks do not seek to list in the US, they should strive to align with these requirements as closely as possible," Jeremy Scott, Chairman of the Global Financial Services Department of PwC, said.
Indeed, Chinese banks must accelerate the reform process and maximize the protection of their interests in the process.
As the current Chairman of the China Banking Regulatory Commission (CBRC), Liu Mingkang, was still serving as the President of Bank of China in early 2003, he advised with some concern: "Given the of the banking industry, it is necessary for the government to establish a leadership committee for the banking reform and advance the banking reform step by step. Because the banking industry has a significant leverage effect on the national economy, any misstep could directly impact social stability."
"The World Bank's China expert once said that China's banking industry would need 10 years to prepare for WTO entry. My judgment is that if the preparation is good, it won't take 10 years; if not, 10 years won't be enough," Liu Mingkang frankly stated. "State-owned commercial banks must strive to become competitive commercial banks within 5 to 10 years, otherwise they will not survive."
With the gradual opening of the financial industry door, the marketing of banks in our country will face huge challenges and opportunities brought by foreign-funded financial institutions, and the marketing environment will inevitably undergo profound changes.