Cultural Competition Strategy

Author: Cao Shichao
Publisher:
Publish Date: 2006-08-01
Features: Behind every successful revolutionary change in human history, culture has been the most important driving force. Only the success of cultural change can drive and sustain ideological, political, legal, economic, and technological transformations! This is true for the evolution of human history, the prosperity of nations, the strength of countries, and the development of companies. With the theme "Culture is the Ultimate Competitiveness," this book offers a comprehensive, profound, and unique exposition on the role of culture, the relationship between culture and competition, and the cultural landscape of global competition, all from a global perspective. With over 20 years of solid expertise in cultural studies and extensive practical experience as a chief cultural consultant and strategist for numerous large companies and government agencies over the past decade, the author combines compelling examples to provide a thorough explanation and guidance on the steps to establish, implement, and maintain cultural competition strategies, granting readers a brand-new and efficient design philosophy and methodology for cultural competition strategies. This book is a must-read reference for practitioners, planners and managers of non-profit organizations and groups, as well as professionals and scholars engaged in cultural industries and strategic consulting. It can also serve as a recommended reading for teachers and students of economics and management majors in universities and colleges, as well as a broad audience across all social strata interested in cultural exchange and cultural competition.
，,：
Author: Cao Shichao
Publisher:
Publish Date: 2006-08-01
Features: Behind every successful revolutionary change in human history, culture has been the most important driving force. Only the success of cultural change can drive and sustain ideological, political, legal, economic, and technological transformations! This is true for the evolution of human history, the prosperity of nations, the strength of countries, and the development of companies. With the theme "Culture is the Ultimate Competitiveness," this book offers a comprehensive, profound, and unique exposition on the role of culture, the relationship between culture and competition, and the cultural landscape of global competition, all from a global perspective. With over 20 years of solid expertise in cultural studies and extensive practical experience as a chief cultural consultant and strategist for numerous large companies and government agencies over the past decade, the author combines compelling examples to provide a thorough explanation and guidance on the steps to establish, implement, and maintain cultural competition strategies, granting readers a brand-new and efficient design philosophy and methodology for cultural competition strategies. This book is a must-read reference for practitioners, planners and managers of non-profit organizations and groups, as well as professionals and scholars engaged in cultural industries and strategic consulting. It can also serve as a recommended reading for teachers and students of economics and management majors in universities and colleges, as well as a broad audience across all social strata interested in cultural exchange and cultural competition.