Essential Book for Small and Medium-sized Companies - Investment Techniques

Author: Zhang Tianlong, Li Qiugen
Publisher:
Publish Date: 2003-02-01
Features: Intellectual capital determines a person's wealth. In the current era, individuals with extensive knowledge will gain more wealth, which has become a reality. From the mid-20th century, especially since the 1980s, the rapid advancement of information technology, characterized by digitalization and networking, has brought about decisive changes in the global economic growth model. The most effective product of the knowledge economy is computer software, and the rapid development of the software industry demonstrates that the knowledge economy era is rapidly approaching humanity. This book consists of five volumes, elaborating on five different perspectives:
Volume 1: Investment Skills, discussing both the theory of investment for small and medium-sized companies and the management of investment for small and medium-sized companies.
Volume 2: Management Skills, covering five aspects: human resource management, production management, marketing management, financial management, and crisis management for small and medium-sized companies.
Volume 3: Financial Management Skills, focusing on internal and external financial management techniques for small and medium-sized companies.
Volume 4: Brand Operation Skills, discussing five parts: brand awareness, brand positioning, brand capital, brand operation, and classic case studies of brand success.
Volume 5: Advertising Operation Skills, covering five key points: advertising positioning, budget control of advertising costs, advertising planning, advertising strategies, and advertising effectiveness surveys for small and medium-sized companies.