Business Strategy Advisor

Author: China Business Press
Publisher:
Publish Date: 2002-04-01
Features: A planning expert and his planning cases, creative process, and behind-the-scenes stories. The book includes:
"Wind of Integrity Blows Across China—Decoding the Creative Planning of the 'Credit China Campaign,'
"Better a Good Doctor Than a Bad Prime Minister—Decoding the Case of Corporate Diagnosis Technology,
"The Planning of the Ancient Strategist Zhuge Liang—Decoding the Tourism Planning of the Ancient Longdui in Xiangfan City,
"Creating the 'Silicon Valley of Eastern Culture'—Decoding the Planning of the Cultural Circle of Liulichang in Beijing,
"Forging a Thousand-Year Bell to Reign Over a Thousand-Year Tourism—Decoding the Festival Tourism Planning of Zhaoqing,
"Chen Fang's 'Long March' for the Olympics—Decoding the Brand Integration of Dahongying and Da Zhai,
"The Theory Born on New Year's Eve—Decoding the Creative Menu of the Qianjiang Wave Watching Festival,
"Turning Sand into Gold—Decoding the Case of the Zhujiajian Sand Sculpture Theme Park,
"Counter-Planning to Outmaneuver the Competition—Decoding the Planning Case of Shuangsan Building Materials,
"Should the Academy Also Seek Fame?—Decoding the Brand Image Construction Technology of Non-Profit Organizations,
"Spring Water Tinkling, Fine Wine Desert Spring—Decoding the Grand Event Marketing Planning Technology of Damquan."