Essential Management Techniques for Small and Medium-sized Companies

Author: Zhang Tianlong, Li Qiugen
Publisher:
Publish Date: 2003-02-01
Features: This book consists of five volumes, elaborating on five different perspectives:
Volume 1: Investment Techniques, discussing both investment theory and investment management for small and medium-sized companies;
Volume 2: Management Techniques, covering five aspects: human resource management, production management, marketing management, financial management, and crisis management for small and medium-sized companies;
Volume 3: Financial Management Techniques, focusing on internal and external financial management techniques for small and medium-sized companies;
Volume 4: Brand Management Techniques, covering five parts: brand awareness, brand positioning, brand capital, brand operation, and classic case studies of brand success;
Volume 5: Advertising Operation Techniques, discussing five key points: advertising positioning, budget control of advertising expenses, advertising planning, advertising strategies, and advertising effectiveness research for small and medium-sized companies.