McClure Teaches You How to Deal with the Media

Author: (Canada) Mclaurin, translated by Liu Xiangya
Publisher:
Publish Date: 2005-09-01
Features: Absolutely a gold mine of common-sense advice. — Jay Cutcheon, President of the Personal Communication Behavior Association. I found these strategies and methods very valuable for smooth and confident communication. They helped me a lot. — David Koch, author of "Investment Strategies." For every manager who needs to communicate powerfully and persuasively, Mclaurin's advice is . — Ed Baebel, CEO and President of Nordan Corporation. This book is a globally best-selling public communication skills training manual, written by an internationally renowned training expert. It primarily explains how to develop media response strategies, the dos and don’ts, and techniques for various types of media interviews, including how to use language, tone, and body language appropriately. It provides readers with quick and convenient strategies, tactics, and tool resources for effective communication through the media. "Mclaurin Teaches You How to Handle the Media" will tell you: How to be more persuasive during media interviews? How to position your products, services, and messages in the media? How to manage events through media coverage? How to gain more control? How to use powerful verbal and non-verbal communication methods?