Landscape Enterprise Management and Operation

Author: Zhu Mingde
Publisher:
Publish Date: 2006-08-01
Features: This book is one of the series textbooks for higher vocational education in landscape architecture. It is developed based on the training objectives and requirements for landscape architecture professionals in higher vocational colleges, focusing on the management of landscape enterprises. Starting from supply-demand theory and modern enterprise management theory, it introduces the establishment of enterprises, management philosophy, organization, and modern corporate systems of enterprises. It emphasizes the content and methods of landscape enterprise management, including: landscape enterprise strategic management, landscape enterprise decision-making management, landscape enterprise human resource management, landscape enterprise marketing and bidding management, landscape enterprise production management, landscape enterprise asset management, landscape enterprise internal control, landscape enterprise culture management, and landscape enterprise business diagnosis. Each chapter consists of four parts: guide, main management content and methods, cases and analysis, and review questions, designed to cultivate students' ability to analyze and solve practical problems. It is also accompanied by electronic teaching materials for reference by instructors. In addition to serving as a textbook for landscape architecture majors in higher vocational colleges, this textbook can also be used as training material for adult education and as a reference for managers in related fields such as landscape architecture, horticulture, and forestry.