Marketing

Author: Chen Dajun
Publisher:
Publish Date: 2006-08-01
Features: This book is one of the series textbooks for higher vocational education in landscape architecture, compiled in accordance with the objectives and requirements of talent cultivation in higher vocational colleges. The content includes market and marketing, marketing environment analysis, market research and forecasting, buyer behavior analysis, marketing strategy, market segmentation and target market, product strategy, pricing strategy, distribution channel strategy, promotion strategy, service marketing, online marketing, and international marketing. The book is characterized by its novel and comprehensive content, strong practicality. It is equipped with an electronic teaching plan, facilitating teachers' instruction. In addition to serving as a textbook for non-marketing majors in higher vocational colleges, this textbook can also be used as a training material for adult education and as a reference for management personnel in relevant enterprises.