Author: Shi Shanchong, Qi Anlian
Publisher:
Publish Date: 2006-09-01
Features: This book systematically discusses the Efficient Market Hypothesis (EMH), which serves as a cornerstone of standard finance, and elaborates on the conflicts and evolution between standard finance and behavioral finance. Subsequently, it innovatively divides the theoretical framework of behavioral finance into two main threads: one studies psychological factors caused by cognitive biases, known as cognitive psychology; the other examines psychological factors resulting from emotional factors such as herd behavior, greed, and fear, termed emotional psychology. Through these two perspectives, the book clearly outlines the overall structure of behavioral finance. Finally, by integrating behavioral finance with game theory, it delves into the study of securities investment game problems. This book is practical, systematic, and forward-looking, providing a comprehensive guidance framework for securities investment practices in China.
Behavioral Finance and Security Investment Game
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