International Marketing (University of International Business and Economics)

Author: Xu Zijian
Publisher:
Publish Date: 1999-06-18
Features: International marketing is an extension and development of marketing, primarily focusing on the laws governing marketing activities in international markets. This book introduces the fundamental theories, strategies, and methods of international marketing, analyzing the special challenges frequently encountered by enterprises in international marketing. It is hoped that this book will provide valuable learning and reference for a broad range of business professionals engaged in international marketing, as well as students in related fields at higher education institutions. The book is particularly suitable for those who have not studied the principles of marketing before.