Author: Zhong Tianlang
Publisher:
Publish Date: 2004-04-18
Features: A series of books on sports economics and management. This book mainly includes 11 chapters: Introduction to Sports Management, Sports Market, Sports Consumer Behavior, Sports Management Decisions, Sports Venue Management, Sports Event Management, etc. Each chapter is followed by "Related Links," which is very practical for students to broaden their horizons and master real-world cases. It is a textbook that combines theory and practice in sports economics and management. It is suitable for students majoring in sports economics and management, social sports, and sports MBA in higher education institutions, as well as (training programs for officials) in various levels of sports management agencies, sports organizations, and the sports industry.
Sports Management Operations - Theory and Practice
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