Work for yourself

Author: Steve Gottlieb (USA)
Publisher:
Publish Date: 2006-09-01
Features: There are countless books on entrepreneurship and wealth creation in the market, and countless famous investment advisors are everywhere. However, almost none of them have become rich with their help. Why is this? Because they fundamentally don’t know what business common sense is or its essence. We should not resign ourselves to being fools in the financial world, otherwise, we will eventually be abandoned by our wealth. This book tells you what business common sense is, helps you create a key to the business world, and truly own your wealth. To realize your life’s value, start with this book.
1. When do you plan to start your business? The easy answer is, "When the right time comes, when the power of ideas and capital combine." That’s almost there. My answer is, "If there is a valid demand that can be met, and it is profitable to meet that demand, and you have the best conditions to meet that demand (through interest, expertise, and financing ability), then the time to start a business has arrived." Ideally, you should be able to meet this demand earlier than anyone else. Latecomers usually face more difficulties unless they can propose a new idea, adopt a better pricing strategy, or use special means to avoid competition. Therefore, the existence of a valid demand is a prerequisite for successful entrepreneurship. To open a fishing gear store in the barren land of Nevada, there must be enough residents who need and want such a store, even if there are no fishing spots within hundreds of miles; to open a sushi restaurant in that Missouri town of 400 people, the best scenario is that every town resident eats sushi three or four times a week. Your plan must start with the FANAFI principle: discover a need and then meet it. Emphasizing this point is not enough. If you plan to quit your current job, no matter how good it is or how high your salary is, you must be mentally prepared that your income may be far lower than before in the first few weeks, months, or even years after starting your own business. If you can’t accept this, you can’t answer the question of "when?" and it’s best to give this book to a more courageous friend. In fact, you will go through tough times, and your income may decline, at least temporarily. If you have already saved some "emergency funds" before starting your business, those hard times may not start tomorrow, but they will come soon.
Recall in 1970, the only telephone company in our metropolitan area (heavily regulated) offered me a stable full-time job. They invited me to join the advertising department and offered a salary of $19,800. Today, this seems like the income level of the poor, but at that time, it was quite attractive, especially for a college student earning only $1.90 an hour as a part-time job.
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