Sales. Break all conventions

Author: Dan Kennedy
Publisher:
Publish Date: 2006-09-01
Features: This book is divided into six parts. The first chapter covers the 15 strategies I often use in sales, any one of which can significantly improve your sales performance. In the second chapter, I discuss the preparation work to be done before sales: finding, attracting, and engaging potential customers in sales communication. In the third chapter, I establish a framework for effective sales processes, many of the strategies from the first and second chapters can be applied to this framework. In the fourth chapter, I talk about the common mistakes salespeople often make in sales. In the fifth chapter, I frankly reveal to you an alternative sales method that I personally consider effective and valuable. It may not be suitable for everyone—perhaps not for you. To be honest, I was quite conflicted about whether to include it in this book. But in the end, I decided to share my winning formula—the valuable information that brought me success by keeping it hidden, which would be unfair to the readers. You may flexibly adopt it based on your own actual situation.