New Sales Channel Management

Author: Ni Haipeng
Publisher:
Publish Date: 2004-05-01
Features: This book starts with three aspects: sales channel design, sales channel management, and sales channel evaluation. It provides a detailed introduction to the specific strategies and operational methods of sales channel strategy and design, channel member selection, sales channel management processes, channel conflict and cooperation, channel member evaluation and improvement. It also provides management manuals for two categories of channel members.