Market Research Theory and Practice

Author: Li Xiaoqin
Publisher:
Publish Date: 2001-09-01
Features: There are already many books on market research available in the market, including some outstanding references in both theory and practice. However, there are relatively few reference books on market research specifically for advertising professionals. Against this backdrop, this book has been created. Since market research is a highly practical discipline, it evolves with continuous changes in practice. This book aims to bring something new to readers beyond its scientific framework, including fresh explorations of theory and practice. This would be considered a successful mission.