Global Strategy (2nd Edition)

Author: George S. Ipp
Publisher:
Publish Date: 2005-11-01
Features: The Global Strategy (2nd Edition), written by the global strategy authority George S. Ipp, addresses the most challenging issue faced by multinational corporations: how to respond to the demands resulting from globalization and global integration strategies. The book covers all aspects of global strategy and global integration, providing a systematic framework for evaluating factors related to globalization and their respective correlations. This book also includes numerous global strategy cases and end-of-chapter exercises.
Key Features:
1. Innovative Perspectives: Based on summarizing previous viewpoints, the author proposes the necessary conditions for enterprises to implement global strategy, which is the organic combination of industry globalization driving forces, global strategy tools, and globalized organizations.
2. High Practicality: In addition to citing a large number of cases (most of which are from Fortune Global 500 companies) to analyze the experiences of global companies in successfully or unsuccessfully applying global strategy, the author also includes dedicated chapters on the steps and methods for implementing global strategy, as well as how to measure industry globalization driving forces, global strategy tools, and globalized organizations.
3. Engaging and Accessible Presentation: When explaining key principles and concepts, the author outlines the main points concisely, highlights the key takeaways, and supplements the explanations with charts and diagrams, making it very easy for readers to grasp the essence of the book. Additionally, the author's vivid and conversational language, along with the occasional humorous anecdotes in the book, makes it hard for readers to put it down.