World New Economy Marketing Model (Full Three Volumes)

Author: Liu Bochuan
Publisher:
Publish Date: 2004-01-01
Features: "World New Economy Marketing Models" includes three volumes, namely the Japan and South Korea Volume, the European Union Volume, and the United States Volume. The marketing models under the world's new economy make the concepts of economic globalization and informatization more vivid and striking. The sustainable development driven by the new economy, characterized by high growth, low unemployment, low inflation, and low fiscal deficits, has become an important feature of modern marketing.