Experience Marketing: Liupingmei's New 10x Profit Model

Author: Xiao Jianzhong
Publisher:
Publish Date: 2005-02-01
Features: With the improvement of living standards, people pay more attention to obtaining individual satisfaction through consumption. Experiential marketing shapes consumers' sensory experiences and psychological identification, guiding and creating personalized needs, thereby finding new survival spaces and profit growth points for products and services. This book elaborates on the classic practical case of Liupingmei, a Chinese domestic enterprise, which combines experiential marketing with franchising and established over 800 chain stores within 3 years, with a single-store monthly revenue of 250,000 yuan. Through an in-depth analysis of how Liupingmei implemented experiential marketing, readers are guided to comprehensively understand the methods and steps of implementing experiential marketing.