Managerial Economics: A Modern Approach (2nd Edition)

Author: None
Publisher:
Publish Date: 2005-11-01
Features: "Managerial Economics—A Modern Approach," the second edition written by Professor Fang Boliang, is a distinctive textbook designed for higher education. The book explores how to allocate scarce resources for effective cost management and provides the tools and concepts of managerial economics that managers apply in practice. Therefore, it is also a practical work for business practitioners. The author intentionally adopts a simple and easy-to-understand writing style. The book rarely uses technical terminology, complex graphics, or advanced mathematics, which greatly enhances its readability and practicality. Some chapters include mathematical supplements. This part of the content uses algebra and calculus to reinforce the main text of the chapters, thereby increasing its utility. The book's major feature is its rich examples and cases, which are closely linked to theoretical discussions and provide an in-depth and relevant reflection of the theory. The book emphasizes that the principles of managerial economics applicable to North America and South America are equally applicable to Africa, Asia, the Pacific region, and Europe, and it selects examples and cases from around the world to demonstrate this consistency. The discussion questions at the end of the book also worldwide examples, these diverse and theory-practice-connected examples add much luster to the book.