Strategic Operations in Business Warfare: Techniques and Cases in Corporate Strategy Management

Author: Li Chensong
Publisher:
Publish Date: 2003-01-01
Features: "The Art of War" is a miracle in the history of military strategy. With its profound military strategic thinking, it has captivated managers worldwide. This book follows the military strategic ideas of Sun Tzu, guided by the thread of "knowledge," to lead readers on how to strategize, how to gather intelligence and plan in the temple, how to select people and create momentum, and more. Through numerous classic and insightful cases and detailed analysis, it presents the core theories of Western strategic management: strategic environmental analysis, value chain analysis, SWOT analysis, and Porter's three classic competitive strategies. Additionally, the book discusses some hot topics in strategic management, such as price wars, diversification, and the development of small and medium-sized enterprises. Therefore, we hope this book can bring you the knowledge and insights you need, which is also our greatest satisfaction.