Jin - China's First Commercial Gang's Business Philosophy

Author: China Overseas Press
Publisher:
Publish Date: 2006-05-12
Features: The hit TV drama Jiaojia Grand Courtyard, which is set in the Jinchuan merchants, has sparked great interest in them. The series follows the life of an outstanding representative of the Jinchuan merchants, Qiao Zhiyong, and tells us a moving and legendary story. However, due to its emphasis on storytelling and legend, the series does not provide an in-depth and detailed portrayal of the Jinchuan merchants, and Qiao Zhiyong alone cannot represent the entire history of the Jinchuan merchants. On the other hand, most books about the Jinchuan merchants on the market focus on historical facts, with research-oriented content over readability. Therefore, the compilers of this book, with the aim of serving a broad readership, conducted extensive research and put great effort into the use of materials and the layout of chapters, resulting in the publication of Jinchuan Merchants – The Business Strategies of China’s Commercial Power. This book comprehensively and thoroughly depicts the history of the Jinchuan merchants, including their rise to prominence, the prosperity of their heyday, the reasons for their decline, as well as their strategic characteristics in business, personnel management, and survival. Additionally, based on current needs, it draws lessons from the rise and fall of the Jinchuan merchants to point out some errors and shortcomings for today’s business operators. Then, from hundreds of Jinchuan merchants, ten were carefully selected as representative figures, and their individual business careers were used to describe the Jinchuan merchants, aiming to trace their overall style. It is believed that readers will find this a worthwhile read.