Innovative Management: Haier's Human-Order Operation Model

Author: Yang Keming
Publisher:
Publish Date: 2006-05-01
Features: This book is the first in China to explore the SBU (Strategic Business Unit) operating model. SBU operation, as a leading business philosophy and methodology that advocates employee self-management, on one hand, grants each individual a space for independent innovation, maximizing the potential, creativity, and enthusiasm of employees, achieving the maximization of employee innovation space and self-value realization, and is a true instinctive management model. On the other hand, each person is a market, and each directly faces a market, with their compensation directly linked to their market orders, distributing according to performance, reflecting the fairness of distribution in the era of the market economy. The essence of SBU operation is to implant the spirit of innovation as a gene into employees' bodies, based on which more competitive orders are created. The author, combining the practices of companies like Haier and SAIC Motor, after years of research, creatively proposes relevant concepts and models of SBU operation, providing a detailed elaboration on the rules of SBU operation, the construction of the operating platform, the operating processes, key points of operation, and the operating tools—the market chain. This book is the first in China to explore the SBU operating model. The author, combining the practices of companies like Haier and SAIC Motor, after years of research, creatively proposes relevant concepts and models of SBU operation, providing a detailed elaboration on the rules of SBU operation, the construction of the operating platform, the operating processes, and the operating tools—the market chain.