Market research and forecasting

Author: Hu Zuguang, Wang Junhao, Lü Xiaoping
Publisher:
Publish Date: 2006-05-01
Features: This book systematically introduces the basic theories, methods, and techniques of market research and forecasting, divided into three major sections: Market Research, Market Forecasting, and Data Processing and Analysis. The main content includes the general principles of market research, project design, survey methods, sampling techniques, data organization and analysis, as well as the general principles of market forecasting, qualitative forecasting methods, average (smoothing) forecasting methods, long-term trend forecasting methods, seasonal variation forecasting methods, regression analysis forecasting methods, Markov forecasting methods, etc. It also introduces the preliminary application of data analysis and SPSS software. This book has the following outstanding features:
- Emphasis on the systematic application of market research knowledge;
- Focus on the practicality of market forecasting theories and methods;
- Attention to the cultivation of applied knowledge skills in this discipline;
- Emphasis on the application of information technology in this field.
This book is primarily suitable for undergraduate teaching in financial and economic majors in universities, as well as a reference for vocational colleges in finance and economics and for business management training in various enterprises.