Management, Service, and Innovation: A Collection of Research Papers on Business Administration Teaching

Author: Lü Fuxin, Editor-in-Chief
Publisher:
Publish Date: 2006-03-01
Features: The mission and responsibility of business management education are to cultivate talents who possess ideal aspirations, cultural literacy, and moral integrity, as well as professional qualities, specialized skills, and competitive advantages. This book revolves around the themes of management, service, and innovation, exploring business management education from various perspectives and levels. It covers three aspects of new research theories and ideas: teaching management and student development, teaching reform and program construction, as well as teaching activities and teaching methods. This book is the result of the achievements in the teaching, management, and innovation of business management education, pursued and researched by professional teachers, ideological and political teachers, and teaching management personnel from the School of Business Administration. Driven by a sense of mission and responsibility toward the times and reality, these authors have devoted themselves to frontline undergraduate teaching and management, actively exploring and researching the field of business management education. This book is suitable for reading by university management personnel, administrative staff, and teachers in the School of Business Administration.