World advertising giant

Author: Wei Ju
Publisher:
Publish Date: 2006-03-01
Features: Trace back a century of advertising, from yesterday's printed ink to today's sound and light; from paper sales techniques to the debate between science and art; from practice to theory; from sales to branding, and then to positioning. You may not know the legendary names in advertising history like George Grube, William Bernbach, Leo Burnett, David Ogilvy, Rosser Reeves, and Raymond Rubicke, but you definitely know the classic Beetle car that symbolized the spirit of the 1960s and is now a rare collectible, the Marlboro cowboy who vividly defined what a man is for the world, the line that has been printed on the packaging of Sandoz products for seventy years, and M...