M-MBA Media Strategy Management

Author: Tao Zhifeng
Publisher:
Publish Date: 2003-04-01
Features: This book uses the general framework and theory of corporate strategic management to analyze and explain the strategic management behaviors of the media at both macro and micro levels. It first analyzes the macro environment, industry environment, and internal conditions of the media, introducing the formulation of strategic goals, strategic analysis methods, and selection. It then elaborates on the specific competitive strategies, growth strategies, merger and acquisition strategies, and strategic alliances of the media. Finally, it introduces the implementation and control of media strategies. During the writing process, the author, with an interdisciplinary professional background, emphasizes the connection between theory and practice, providing a wealth of case studies. The book explores the current research on media management with new theoretical tools and frameworks, making a valuable contribution and demonstrating strong pioneering significance.