Help you open a popular business

Author: Hou Dong / Ni Xingmei
Publisher:
Publish Date: 2006-03-29
Features: Want to open a store? If you do, make it flourish! Don't just imagine the booming scenes of others' stores—YOU can do it too! As long as you crack the business secrets of the thriving store owners, you'll make money with fire and passion! This book is derived from a portion of training materials, which have been organized and proven highly practical. Whether you're running a business or a shop, whether you're the boss or a sales representative working hard at the front line, if you're concerned about popularity and dissatisfied with your current store's lack of it, you should read this book and apply the principles it reveals to practice.
To create a popular store and grow into a true "star" in the sales space, six key elements are essential: Customers (MC customers), Products (product quality, reputation, service, uniqueness), Convenience (making shopping easy for customers, boosting store popularity), Promotions (customized win-win strategies), Pricing (shopping psychology), and Customer Relations ("Fellow workers support each other, united efforts yield results"). These six elements are indispensable. They form the core reasons for customers' purchasing behavior and determine a store's core competitiveness.
Based on this, the authors derive six corresponding principles, which can be understood as standards for "unique value orientation" or as specific descriptions of differentiated advantages:
Principle 1: Customers are right
Principle 2: Products match the market
Principle 3: Convenience is priceless
Principle 4: Customized win-win
Principle 5: Pricing is powerful
Principle 6: Customer relations flow
Whether you're a beginner in store management or a seasoned store operator struggling to achieve results, accurately mastering the six principles of a thriving store provided in this book will enable your store to flourish in terms of people, products, and profits within a relatively short time.
To create a popular store and grow into a true "star" in the sales space, six key elements are essential: Customers, Products, Convenience, Promotions, Pricing, and Customer Relations. These six elements are indispensable. They form the core reasons for customers' purchasing behavior and determine a store's core competitiveness. Based on this, the authors derive six corresponding principles, which can be understood as standards for "unique value orientation" or as specific descriptions of differentiated advantages:
Principle 1: Customers are right
Principle 2: Products match the market
Principle 3: Convenience is priceless
Principle 4: Customized win-win
Principle 5: Pricing is powerful
Principle 6: Customer relations flow
Whether you're a beginner in store management or a seasoned store operator struggling to achieve results, accurately mastering the six principles of a thriving store provided in this book will enable your store to flourish in terms of people, products, and profits within a relatively short time.