Sales Fundamentals

Author: Charles M. Foutrelle (USA), Texas A&M University
Publisher:
Publish Date: 2006-03-27
Features: As a best-selling book written by a professor with a background in sales, this book frankly states that serving customers is the reason for the existence of salespeople. It emphasizes helping others by applying the golden rules of personal selling: treat others selflessly, just as you hope to be treated selflessly. The book places great importance on examples and exercises of "learning by doing," providing rich materials. It is highly practical, concise, and easy to understand, covering the fundamental knowledge needed to understand sales concepts and common practices. It serves as a guide for preparing sales presentations and conducting role-playing exercises. Students, teachers, practicing salespeople, sales managers, and sales trainers in the field of sales can all benefit from this book.