Execution Mindset -- The Invincible Art of War Book

Author: Chen Yuan, Ren Jingzhe
Publisher:
Publish Date: 2006-01-11
Features: Advocating adaptability and knowing oneself and the enemy are indispensable in business warfare. It is worth for corporate marketers to study and contemplate. In Western business warfare concepts, there is only aggression, with no substantial rules. Those so-called marketing concepts are all based on the nature of things. Chinese military thought has merged and given rise to various variables in modern business warfare, and has analyzed the reasons for invincibility at a deeper level. This is truly a book of invincible business warfare. The "methods" of military strategists include seven techniques and nine transformations, such as the thirteen strategies in The Art of War. Combined with the I Ching's Eight Trigrams giving rise to sixty-four hexagrams, they complement and multiply each other, producing infinite variations. From this, we can see that military strategists exhibit rich strategic thinking, which is the so-called "path of the extraordinary and the ordinary" to deal with general situations. Whether extraordinary or ordinary, they can be divided or combined. Strategy is indeed a means and method to achieve goals, but it must be based on the holistic view of "the Way, Heaven, Earth, General, and Methods," and applied with specific knowledge as the foundation to fully leverage its effects and achieve the highest goals. This is also the adaptability wisdom of military strategists. Through the study and analysis of the strategic characteristics of military strategists, it becomes easy for us to understand how to solve various execution problems in modern business warfare, and how to train a team with super-strong execution capabilities. This is the knowledge we need to grasp when learning the adaptability philosophy of military strategists, and also what this book aims to tell its readers.