Leaders are communicators.

Author: Clark
Publisher:
Publish Date: 2004-11-01
Features: Communication is merely the transmission of emotions. Clark and Crossan have a profound understanding of this, to the very core. Do you understand? Communication is a leadership capability, and more importantly, a leadership art. In corporate communication practices, it is common for leaders to issue "divine melodies," while employees can only blindly obey as if receiving holy decrees. The result is that creative employees leave the company, severely damaging the company's value and long-term development. After 10 years of dedicated research, the author of this book points out that command-based communication can only destroy a leader's charisma. To become a respected and convincing leader, the elder-like guidance that helps subordinates discover a cause worth dedicating themselves to is the key to effective communication. This book will tell readers: Effective communication should reach the level of "whispering to a horse" – taming a wild horse solely through the power of the gaze, without the need for; Effective communication should be guided by facts, emotions, and symbols; Effective communication not only empowers the team and motivates employees but can also lead the company to break through bottlenecks and create miracles. Communication is a leadership capability, and more importantly, a leadership art. In corporate communication practices, it is common for leaders to issue "divine melodies," while employees can only blindly obey as if receiving holy decrees. The result is that creative employees leave the company, severely damaging the company's value and long-term development. After 10 years of dedicated research, the author of this book points out that command-based communication can only destroy a leader's charisma. To become a respected and convincing leader, the elder-like guidance that helps subordinates discover a cause worth dedicating themselves to is the key to effective communication. This book will tell readers: Effective communication should reach the level of "whispering to a horse" – taming a wild horse solely through the power of the gaze, without the need for; Effective communication should be guided by facts, emotions, and symbols; Effective communication not only empowers the team and motivates employees but can also lead the company to break through bottlenecks and create miracles.