Internet Business Rules 11

Author: (USA) Al Ries
Publisher:
Publish Date: 2006-01-01
Features: As we step into the 21st century, the most important question for business is: How will we respond to the internet? Al Ries and Laura Ries are the most qualified people in the United States to answer this question. They are not only the authors of the best-selling book "22 Immutable Laws of Branding" named by Business Week, but also consultants to dozens of Fortune 500 companies. This book is a classic example of positioning master Al Ries applying positioning theory to the internet industry, pointing out how online companies can stand out in competition and build successful business models. As we step into the 21st century, the most important question for business is: How will we respond to the internet? Al Ries and Laura Ries are the most qualified people in the United States to answer this question. After reading this book, you will know:
· The internet cannot do two jobs at once
· Interactivity is the most important element of a website
· Using generic names for internet brands is a death sentence
· Being the second brand in a category has no way out
· To enter the customer's mind and focus on one thing
· The most serious mistake is believing you can do anything
The two authors have a distinctive counter-cultural perspective and unique marketing common sense, and they have used their professional expertise to solve the most challenging problem in today's marketing industry: building internet brands. Anyone who hopes to build a global brand should not miss their insights.