Silkworm Economy

Author: (British) John Elkington
Publisher:
Publish Date: 2005-04-01
Features: The Cocoon Economy portrays the demanding qualities that CEOs of the 21st century should possess, primarily: they must be able to understand and bravely expand traditional value creation models, proposing solutions to address significant social and environmental issues caused by existing business strategies. — Paul Tebo, Vice President of DuPont.
The theme of this book is sustainable development. Sustainable development is not just a slogan but a major trend in the global economy. While the path to sustainable development is fraught with challenges, failing to pursue it means hitting a dead end. The book analyzes the profound economic transformations brought about by this important trend, involving coordinated development in economics, society, and the environment. The author focuses on some of the world's most important multinational corporations, examining their successes and failures in executing sustainable development agendas. Additionally, the book provides a detailed analysis of why sustainable development has become a conscious strategic choice for many multinational corporations, explores the stages of corporate transformation on the path to sustainability, the internal and external conditions required, and emphasizes the qualities leaders must possess. In today's increasingly globalized world, as Chinese enterprises step onto the global stage, how to shift perspectives and truly establish sustainable corporate values has become an urgent issue. These cases and concepts hold significant implications for Chinese businesses. It can be said that this book is a comprehensive and realistic work that elaborates on the meaning, theory, and cases of sustainable development.