Meng Pai Marketing -- Inner Reference of Meng Pai Marketing in the Chinese Pharmaceutical Health Products Industry

Author: Han Yaoguo
Publisher:
Publish Date: 2005-10-01
Features: First disclosure of the marketing concepts and methods of renowned Meng-style enterprises in China's pharmaceutical health product industry! First revelation of the unique methods and real cases of professional marketers in the Meng-style of China's pharmaceutical health product industry! Considering the public, focusing on the market, emphasizing marketing, and enhancing planning! — Former Minister of Health of China, Qian Xingzhong
Product marketing is the lifeline of pharmaceutical health product enterprises, and marketing planning is the soul of pharmaceutical health product marketing. Without good planning, there can be no successful marketing. Marketing has always been inseparable from planning. May the author of this book become a model for Meng-style marketing planners in the pharmaceutical health product industry, further promoting the spirit of perseverance, initiative, pioneering, and innovation of Meng-style marketers, and continuously innovating in marketing methods and planning strategies in the pharmaceutical health product industry! — One of the founders of Meng-style marketing in the pharmaceutical health product industry, Xu Yanhua
The market is changing, and marketing methods are changing. The only thing that remains unchanged is the persistent pursuit, spirit of perseverance, and spirit of dedication of Meng-style marketers in their marketing career. May all Meng-style marketers rally and continue to carry forward the spirit of practical innovation and bold initiative of Meng-style marketers, constantly improving themselves, learning, and striving forward, keeping pace with the development of the pharmaceutical health product market, further enhancing marketing operational skills, and innovating marketing planning methods. May this book bring new ideas and insights to all marketers and planners. — Chairman of Inner Mongolia Chiyu Group, Wuliji
As a marketer, one must first learn to sell products. As a planner, one must first learn to plan oneself before planning products. The day others start paying attention to you is also the day you begin to succeed. May this book truly become the marketing reference for every professional marketer and professional marketing planner! — Leading figure in Meng-style marketing of pharmaceutical health products, Zhang Dacheng
With marketing operational skills as the point, marketing planning cases as the surface, the professional marketing career as the line, and marketing practical operations as the foundation, combining rationality and sensibility, readers will realize the essence of marketing through inspiration and the essence of planning through reflection. Therefore, this book is highly recommended for all pharmaceutical health product marketers and professional marketing planners. — General Manager of China Haolakang Pharmaceutical Group, Shang Yong
This book adopts a combination of "methods and cases," with the operational skills of Meng-style marketing in pharmaceutical health products as the thread, and selected successful Meng-style marketing cases of the author as the points. It presents a rational and combination of appeals from both direct and indirect perspectives, revealing for the first time in the pharmaceutical health product marketing industry in China the successes and failures of renowned Meng-style enterprises and professional marketers, the legendary stories behind the successes of Meng-style marketing companies in the pharmaceutical health product industry, and for the first time, the operational skills of several hot-selling pharmaceutical health products of the Meng-style in the late 1990s.