Introduction to Modern Book Publishing

Author: (German) Lerin/Deng Xilu, etc.
Publisher:
Publishing Date: 1998-01-01
Features: The author, Mr. Lerin, has been working in the German publishing industry for nearly 30 years, with extensive experience in publishing house management and book marketing. This book is the crystallization of his 30 years of hard work. Taking the highly developed publishing industry in Germany as an example, he elaborates on modern management measures and market operation strategies for publishing houses, as well as provides detailed introductions to every aspect of the book publishing process. These insights hold significant reference value and serve as a model for advancing China's publishing industry and achieving publishing modernization.