Future Publishers: Management and Marketing of Publishing Houses: Management and Marketing of Publishing Houses

Author: Holger Bem
Publisher:
Publish Date: 1998-01-01
Features: This guidebook on various working areas of book publishing is the crystallization of practical experience from four authors. The idea of writing down their experiences for readers originated from their reports, conducted together with the Exhibition and Congress Company (Ausstellungs-undMesseGmbHderFrankfurterBuchmesse), at book fairs in Germany, other European countries, and the Third World. The purpose of these reports was to introduce middle-aged and young workers from different publishing institutions to the highly developed book market experience in Germany, helping them master the basic knowledge of establishing and managing their own publishing houses. In this book, the authors distill the publishing knowledge they have accumulated over the years and present it to readers, striving to tell them how to make their work more effective, whether in large or smaller publishing houses.