Anti-traditional marketing

Author: (USA) Jenrette Jian Zhenyu
Publisher:
Publish Date: 2001-09-01
Features: Counter-Traditional Marketing – The Operating Secrets of a Master of Counter-Trend Operations
Jenrette, the author, served as the Chairman, President, and CEO of Unum Group and was also the founder of DLJ Financial Securities Investment Company. In the United States, she is hailed as a master of counter-trend operations (Great Contrarian). Since the 1960s, Jenrette has demonstrated a unique vision, accurately foreseeing future trends in the financial market and leading the companies she founded from a startup with a total asset value of $100,000 to nearly $200 billion today. How did Jenrette achieve this? This book provides a comprehensive introduction. In fact, Jenrette's counter-trend philosophy is not limited to the realm of investment success; it extends to business management and even daily life, where Jenrette has consistently demonstrated the traits of a counter-trend operator. Readers can not only learn enduring investment concepts and management ideas from this book but also gain insights into the exceptional wisdom of renowned companies turning around failures and the profound life philosophies of successful entrepreneurs. Success is not accidental. In this era where intelligence and capability are increasingly converging, if you want to stand out, you need not only hard work but also creativity and ideas that others lack. Want to become a unique leader? Want to be an outstanding counter-trend operator? Quickly open this book to absorb fresh inspiration!