Boat and Sword: 99 Lessons on Failure for Small and Medium Enterprise Owners

Author: Liu Yisong (Editor)
Publisher:
Publish Date: 2005-06-01
Features: Every businessman hopes to succeed and wants to transform their career from weak to strong, from small to big, and become a true wealth giant. However, according to relevant data: 70% of small and medium-sized enterprises close down after passing through a five-year boom. As operators, no one wants to repeat past mistakes or embark on a path of total loss. Why do so many businesses fail to withstand market tests? What painful lessons and valuable experiences have they given people? These lessons and experiences are invaluable to anyone navigating the business world. As the saying goes, "Failures teach more than successes." This book summarizes 99 reasons for the failure of small and medium-sized enterprises from eight aspects: business attitude, investment philosophy, decision-making, marketing, management, etc. Its purpose is to help those who face the challenges of the business world avoid some wrong behaviors and grow their businesses into giants. Learning from others' mistakes to find one's own right direction is indeed a form of wisdom.