Loss-making era

Author: Meng Qingxiang
Publisher:
Publish Date: 2006-01-01
Features: We have seen too many abstract and idealized scenarios described by management consultants. Business in reality is harsh. Those who truly run businesses know that what they pursue is not excellence or becoming a leader in their industry. They understand that in today's society, simply surviving in business is already a challenge. The few exemplary companies written about in textbooks are indeed rare, and even these companies do not live easy lives. The author of this book reveals the most prominent feature of our time—with sharp insight and witty language—"losses, everywhere losses"—and analyzes the dilemmas faced by businesses today as well as the underlying causes of these dilemmas. The book also lists various models for breaking through these dilemmas in the form of case studies.