Attract Customers: Be the Best Sales Representative

Author: (USA) Cassar
Publisher:
Publish Date: 2006-01-01
Features: You will love this book, as it is filled with profound thoughts, experiences, and actionable advice that can be transformed into life and work practices. —Ken Blanchard, Co-author of "The One-Minute Manager"
I believe this book will become the bible for financial planners, insurance agents, and other financial product and service consultants. —Ed Morro, CEO of the International Association of Registered Financial Advisors
The strong confidence and content infused by the author can subtly and permanently change your sales approach, helping you rediscover your energy and purpose at work. —Richard Led, Personal and Organizational Career and Lifestyle Strategy Expert
I have witnessed the impact of the author's courses on financial services representatives. They gain new confidence and belief, creating unique value through their own abilities. The author's thoughts and concepts are transferable, and the results are measurable. I sincerely recommend the author's courses and methods to those who wish to elevate their practice to a higher level. —Michelle Verrier, Vice President of Metropolitan Life Insurance Company
The author has conducted face-to-face interviews with over 200 successful entrepreneurs. When discussing professional financial services, entrepreneurs found that aggressive selling was the primary reason for their (resistance), while their liking for the salesperson was the key reason they were willing to accept the service. To help salespeople avoid simply imitating others' sales behaviors and patterns, and to leave a good impression on clients based on their own strengths, each chapter of this book introduces a concept and provides a set of tools, each accompanied by special applications and case studies. By learning from this book, salespeople can master the principles of charm, relationship building, and responsibility, thereby attracting key clients, naturally establishing strong client relationships, providing continuous service, and creating success.