Planning Studies: Principles, Techniques, Pitfalls, and Case Studies

Author: Wu Can
Publisher:
Publish Date: 2005-10-01
Features:
- Reflects the originality of Chinese scholars, absolutely no plagiarism: This book has surpassed similar books both domestically and internationally in many aspects, such as practical operations and theoretical innovation.
- Leads the trend of management and economics books: While deeply elaborating on theory, this book cites a large number of cases, which is exactly the current trend and direction of world management and economics books—combining theory with cases.
- Unique writing and conceptualization: The book strives to maintain its own style during writing or conceptualization, avoiding similarity with books both domestically and internationally. It also works hard to engage readers and spark their interest in reading.
This book conducts a specialized study on planning, exploring the techniques and pitfalls of planning. It systematically analyzes both successful and unsuccessful planning cases, as well as controversial planning cases, revealing some regular patterns in the planning process, thereby systematically constructing the field of planning. Many of the book's viewpoints are either first proposed by the author or summarized as theories, and they are presented with a wealth of cases for illustration and analysis. The book holds theoretical guidance value, and many of its explanations are also practically applicable. The vast majority of the cases in this book are personally interviewed and written by the author, with absolutely no plagiarism. During the writing or conceptualization process, the author strives to maintain their unique style, avoiding similarity with books both domestically and internationally. It is precisely for this reason that the book has surpassed similar books both domestically and internationally in many aspects, such as practical operations and theoretical innovation.