Successful Store Operation Manual

Author: Xiao Jianzhong
Publisher:
Publish Date: 2006-01-01
Features:
● Store Location and Opening Planning;
● "Internal and External Enhancement" to Build a Golden Retail Space;
● High-Efficiency Product Management – Grasping the Essence of Store Operations;
● Sales Service, Starting from the Details;
● Promotion Planning and Implementation – Giving Customers a Reason to Buy;
● Collection and Application of Information Intelligence – Knowing Thyself and the Enemy Leads to Victory;
● Store Talent Selection, Cultivation, and Utilization;
● Building the Store's Ace Team;
● Store Performance Evaluation and Turnaround for Profit;
● Handling Customer Complaints and Abnormal Situations – Turning Crisis into Opportunity.
Xiao Jianzhong is a renowned marketing coach and practical training expert. He pioneered the experiential interactive teaching and consulting-based hands-on training model, hosting numerous corporate in-house training, public training programs, and projects. His clients include China Mobile, HP, Zara, Liwayway, and Qiaozhu Group, among others. The courses and works he has taught and authored include Ten Qualities of a Top Store Manager and Team Leader Training, Ten Qualities of Franchisees Training, Ten Qualities of Sales Personnel Training, Ten Qualities of Service Personnel Training, and McDonald's Standardized Execution Details, among others.