Corporate Value Strategy: Analyzing Performance and the Rise and Fall Mysteries of Modern Companies

Author: Li Dong
Publisher:
Publish Date: 2005-09-01
Features: This book comprehensively elaborates on the nature, influencing factors, and fundamental laws of corporate value. On this basis, it proposes the overall structure of corporate value strategy and systematically introduces the methods for analyzing, designing, and optimizing the three types of strategies that constitute corporate value strategy—value source strategy, value image strategy, and value motivation strategy. Finally, the book also provides methods, procedures, and related tools for corporate value analysis. This book can serve as a strategic reference tool for corporate decision-makers, investment banking professionals, corporate strategy researchers, as well as postgraduate and senior undergraduate students in economics and management at universities.